Willamette River Festival History
2023 marks the 7th year for the Willamette River Festival. Growing from the idea of a small, one day paddle race, the Festival is now a community wide event, spanning a week-long series of activities, presentations and numerous partners all gathering to celebrate the Willamette river throughout its course between Eugene and Springfield.
In the beginning…
For many years, paddlers in Eugene have enjoyed the unique feature of the Canoe Canal adjacent to the Willamette River. Community members would regularly paddle up the canal, then enjoy an easy whitewater run back down the river (or return via the canal) back to the a starting point at the “Duck Pond” on the east side of the bridge coming into Alton Baker Park.
On the downriver portion of this route, there remains remnants of a former dam and mill race, including cement weirs and leftover rebar in the far left channel, which is currently under the assessment of a feasibility study per efforts by Cascadia Wave, a non-profit organization working to to modify this danger into a whitewater park.
2017 – The First River Race was born!
Finally, sitting around over a couple beers, two friends, Ryan Allen (Northwest Canoe Tours) and Sam Norgaard-Stroich (UO Outdoor Program) decided to pull the trigger on a long-discussed idea of running a race up the canal, and down the river. But first, there were permits to get, logistics to figure out, and ultimately, a final decision about the purpose for realizing the event. After bringing together a group of key stakeholders, including members of Willamette Kayak & Canoe Club and staff from the City of Eugene Recreation, Willamalane Parks and Recreation District, ACA, University of Oregon Outdoor Program, and Willamette Riverkeeper, the Willamette River Festival (formerly Eugene River Festival) idea was “born” to help develop safer, more inclusive access to the river through enhanced river safety and paddling, stewardship opportunities and ecological, cultural and historical education.
The Whilamut is an area of protected land set aside to honor the Kalapuya people past, present and into the future, and the Canoe Canal runs right through it, with the river bordering the southern boundary. We realized immediately that this area had also been used for thousands of years by Kalapuya paddlers in canoes – for transportation, gathering food, and most likely many other reasons. Working together with Kalapuya Elder, Esther Stutzman, the Festival has prioritized the decolonization of river recreation, setting the tone for appropriate use of the Whilamut Natural area, and further interrupting erasure of native peoples.
Honoring native cultures became one of the Guiding Principles of the Festival. Native voices have become a primary focal point in the Festival. Esther Stutzman and her family have annually engaged in the Festival with a traditional invocation, blessing, and public song. The Festival has also adopted a formal Land Acknowledgement, with explanation of how and why we are centering the Festival around honoring Native Peoples. The invisibility of Native Peoples has been enabled by white settlers and current undertones of outdoor recreation. The Festival serves to interrupt this process, and serves to build a new way of engaging outdoor recreation on Native Lands. The Festival also utilizes segments of the Whilamut Transportation Crossover Mural (underneath Interstate 5 bridge along the Canoe Canal) as a primary graphic in Festival communications and memorabilia. This panel is a large mural depicting Kalapuya life in canoes, crossing the Whilamut area, on the Willamette River. The mural artist is Susan Applegate, descendant of the Applegate pioneers. The history of Susan and Esther is also another interesting story; and their connection in the Festival is a way of showing a positive path forward for Native/settler relationships.
The Festival Grows
Today, the Festival has expanded well beyond its early conception of a single day paddle race to a broad celebration of history, culture, recreation, ecology, and stewardship. Indigenous involvement and direction has deepened over the years as well, including Native led tours of the Talking Stones, Ethnobotany and Restoration clinics/workshops by Kalapuya and Siletz tribal members, Indigenous created films and performances by Wisdom of the Elders, and of course, the celebration of Gudukut, the Kalapuya carved canoe that has made a presence at the Festival for folks to see, touch, and paddle!
In addition to Indigenous involvement, the Festival partners increase each year. Thanks to the City of Eugene and Willamette Riverkeeper as presenting sponsors, the Festival has grown to include many other supporting partners, supporting educational events, art, stewardship opportunities, and inclusion of many other sections of the river beyond just Alton Baker and Eastgate Woodlands Parks. As a “can’t miss” hallmark summer event, the Willamette River Festival welcomes communities from across the Willamette Valley and beyond to celebrate #OurWillamette!
Mission / Purpose Statement
The purpose of the Willamette River Festival is to engage the community to interact with the Willamette River by highlighting its unique history, culture, ecology and recreation opportunities in Eugene and Springfield.
Celebrate and build affinity for the Willamette River through Recreation, History, Culture and Ecology
- Recognize the native community and indigenous culture’s history in the Willamette Valley
- Focus on Safe Water Recreation Experiences
- Foster a regional connection to the Natural World
Create a sustainable event
- Minimize impact on natural resources
- Engage the community in building and implementing the event
- Generate sustainable funding mechanisms
Celebrating RIVER – through Recreation, History, Culture and Ecology
Emphasize the concept of “celebration”
Provide a variety of opportunities to connect Festival-goers to the river; these can include both passive and active Festival components – for example:
- Passive: Music, booths, displays, raffle, silent auction, Mural Dedication and Opening Ceremony
- Active: Youth paddling recreation, paddle race, geocache, demos, environmental education activities, Talking Stones tour, art or written word activities, storytelling
Recognizing the native community and the indigenous cultures that shaped the region
- Intentionally honor indigenous cultures of the Willamette Valley and their historical connections to the Willamette River and surrounding landscape.
- Thoughtfully engage tribal connections in the design and implementation of the festival. Hold space and actively invite members of indigenous communities into the festival’s planning, design, structure and implementation.
- If appropriate, create a space for introspection among festival organizers, supporters and public participants to understand the river’s connection to Native Peoples
- If appropriate, infuse the Festival itself with the introspection (as described above) – some examples might include:
- Incorporate a walking Talking Stones and Mural Tour into the Festival
- Use relevant Native American artwork themes on t-shirt and as part of the broader festival branding concept
- Continue to implement the Native American Ceremonial Welcome for Opening of Festival
- Hold Festival on a date to support use of the Godakut Canoe in the demo area
- Support quiet areas within Festival footprint where participants can explore culturally relevant activities such as art or storytelling
- Engage Native American representative on Steering Committee
Focus on safe water recreation experiences and promote safety on the river
- Provide safe and adequately staffed water recreation opportunities for Festival participants
- Communicate safety expectations to participants at every level of Festival activities – including on-water equipment and youth demos, paddle race competition, and safety volunteer participation
- Provide water safety education opportunities in Base Camp area – for example, this could be provided by the ACA or Oregon State Parks with interactive activities such as how-to life jacket fittings, etc.
- Build the ACA presence through insurance and expanding membership opportunities at race registration and Base Camp booth
Fostering a regional connection to the Natural World
Respect the natural ecosystem of the river and educate others about how to respect it – including thoughtful placement of festival activities and imparting Leave no Trace principles with Festival participants.
- Encourage participating environmental organizations to host an interactive educational opportunity at their booth space or somewhere in the greater Festival footprint
- Direct participants to spaces where they can quietly observe and contemplate nature along the river corridor
- Build awareness of stewardship opportunities happening along the river around our community with various stakeholders – perhaps even plan a restoration activity that can occur during the Festival (mulching trees in the Whilamut area or planting native shrubs)
Building a Sustainable River Festival
Financial sustainability is key to long-term feasibility
The Festival must be sustainable and self-supporting. At the very least, it must pay for itself. Preferably, through sponsorship, the Festival could fund a seed budget for subsequent years, while generating proceeds to benefit a non-profit community organization reflecting the guiding principles of the event – (may use a 5-1-c-3 fiscal agent).
Create a community space to come together and grow together with minimal impact
- Recognizing significant contributions of our current local “river community”
- Inviting / introducing new people to the river
- Provide a sense of place for people to come together around the RIVER as a main theme
- Host a “Community Living Room” as part of the Festival footprint that encourages interaction in one central are (i.e. Base Camp) for people to connect to each other as well as the activities presented as part of the Festival
- The overall location for the Festival encourages connection to the river – being cautious of spreading participants too thin across too large a footprint
- Creating opportunities for the festival to grow bigger, expanding local connectivity to the community and the region
- Minimize impact to festival area by providing recycling, compost, and waste bin options
- Honor sensitive habitat areas by either signing or avoiding within event footprint
- Work with festival partners ahead of the event to promote and/or organize park stewardship opportunities affecting the festival area
- Weave LNT expectations for race participants into the race packet – review during race meeting on day of the event
- Use opening ceremony to highlight special habitat areas within the festival footprint and review general options for minimizing waste and impact in the area
Create a “community driven” event as a sound business model
The Festival structure will consist of a simple, and efficient business model, using a central “Producer” to connect and engage community leaders and organizations in fulfilling the “Guiding Principles” as determined by the City and Eugene River Festival founding partners.
The Producer will engage with community members that represent a broad cross-section of river recreation, cultural and environmental interests of the Willamette Valley including (but not limited to) organizations such as the UO Outdoor Program, Willamette Riverkeeper, River House Outdoor Center, and the Native American community.
The Producer will also work with event stakeholders in the following ways:
- Collect and integrate input to accommodate the current vision and future development of the Festival
Seek insight from past Festival organizers on concerns related to the budget, marketing, staffing, safety needs, etc.
- Oversee successful implementation of Guiding Principles
- Prioritize goals, messaging, and key components of the event to meet goals of Guiding Principles
- Streamline policies and procedures relevant to event efficacy and safety
- Work with past organizers and community stakeholders to project and address potential risks
- Set timelines, monitor progress and report back to stakeholders
- Engage with stakeholders to identify and secure resources (supporting organizations, sponsorship, volunteers) to support the event